Featured Business Profile in April 2021

Did you know that it is now possible to buy local lettuce and herbs all year round? It was in August 2020 that the Embrun COOP launched this urban agriculture project. Less than 100 metres from the Embrun Independent is the recycled container where products are grown and harvested every morning. The production technique the team uses is hydroponics, a cultivation technique where the roots of plants grow in nutrient water in a continuous flow. The roots of the lettuce are preserved so that the consumer can soak them in water to prolong the freshness of the product. Thanks to controlled lighting, hydrometry, CO2 concentration and uniform temperature throughout the year, this concept makes it possible to offer lettuce and aromatic herbs at all times and thus reduce dependence on imports. This model also guarantees a production without pesticides, insecticides, or GMOs.

This innovative project is entirely designed for the community. It was created by several members and employees of the COOP, including the Director of the Innovation and Development division, Mr. Guillaume Pasquier. An agricultural economics engineer and member of the Canadian Agricultural Youth Council, Guillaume believes in the importance of attracting young people to the agricultural sector. Offering training in hydroponics gardening is among the division's plans.

The Economic Development Department is proud that Du Jour is among our business community and congratulates the team for their work and involvement in the Township of Russell.

Come and find Du Jour products in the lettuce and herbs section at the Embrun Independent. For more information, you can call 613-443-2833 or visit the website www.coopembrun.com/en/du-jour. The Independent’s business hours are Monday to Friday 9 a.m. to 8 p.m., Saturday and Sunday 9 a.m. to 7 p.m. What could be better than consuming local, fresh, nutritious products that will have a social and environmental impact?